Evan Lazarus is back on the podcast! In this episode, Steve Jensen sits down with the CEO and founder of Simple Impact Media to discuss what it really takes to grow a dental practice through marketing. Evan brings a unique perspective to dental marketing, combining his background as a former COO of a hedge fund with his data-driven approach to practice growth.

Listen in to hear about:

• What makes the ideal marketing client

• Why focusing solely on new patient acquisition is a mistake

• The importance of understanding key metrics like annual patient value, conversion rates, and diagnostic percentages

• How to develop a comprehensive growth strategy rather than just implementing isolated tactics
• Realistic expectations for marketing investment based on practice goals

• The critical factors that determine whether a practice is ready to benefit from marketing spend
• How to approach marketing as an ongoing strategy rather than a quick fix

…and so much more!

Connect with Evan at www.simpleimpactmedia.com

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