You run a top-notch dental practice but don’t get a lot of new patients and struggle to get existing patients to reschedule. Does that sound familiar? If so, you might not be using social media to market your dental practice effectively.
With dental marketing by Dental Intelligence, you can learn the importance of social media for dentists and tips for marketing on popular social platforms.
The Many Benefits of Social Media for Dentists
While social media marketing might seem outside the realm of providing excellent dental care, investing resources into it can benefit your practice and enhance the patient experience. Here are several ways social media marketing helps your dental clinic:
Reach More Patients
Most of your current and potential dental patients use social media, such as Facebook, Instagram, and TikTok. When you post on social media, you’re reaching a huge audience of people, including those looking for a local dental clinic. Therefore, improving your social media presence can lead to acquiring more new patients.
Compared to paid ads on local TV and radio stations, social media marketing is a more affordable way to spread the word about your dental clinic.
Creating a social media profile, making posts, and sharing pictures and videos are marketing strategies that don’t cost money. Even paid ads on social media are typically more cost-effective than ads on other channels.
Higher Patient Engagement
By going to where your patients spend time online, you have a lot more opportunities to engage with them outside of the dental clinic. Posting interesting content, such as dentistry-related memes or educational videos, leads to likes and comments from your target audience.
Engaged patients are more likely to schedule appointments or refer your practice to friends and family.
Increased Brand Awareness
Higher brand awareness leads to more referrals, more new patients, and increased patient loyalty. Social media marketing is one of the best ways to increase your dental clinic’s brand awareness. When you post unique, eye-catching content on your profile, you can begin to gather a more significant following online.
It’s essential to showcase how your practice stands out from the competition, influencing potential patients to choose your dental clinic over other practices in the area.
More Website Traffic
Increased website traffic helps your business in several ways. When you share links to your site on social media, users can easily find out more about your clinic and schedule an appointment. Higher traffic also leads to improved rankings on search engines like Google, helping you get more clicks and attract new patients.
Social Media Platforms Dentists Should Be Using
When choosing which social media platforms to use for your dental practice, you should consider the types of content and users that visit each channel. To help you make the best choice for your clinic, we’ll provide details on a few of the most popular social media for dentists.
In July 20221, Facebook had 2.9 billion active users worldwide, so it’s no surprise that the site is one of the most popular platforms for advertising local businesses.
Facebook works best for:
- Patient testimonials
- News and announcements
- Educational posts
- Product promotions
Instagram has higher engagement from younger audiences and is primarily a platform for pictures and videos. Dental practices often use Instagram to promote visual content, such as before and after photos.
As such, this social media site works best for:
- Funny or educational video content
- Posts about office culture
- Product promotions
- Highlights from webinars, podcasts, etc.
Many dental clinics have joined YouTube to share interesting, educational content related to dental care. With long-from videos, you have the opportunity to teach users about various dental procedures, which can ease the anxiety many people have about going to the dentist.
This works best for:
- Educational videos
- Office tours
- Patient testimonials
- Interviews with the dental team
TikTok has a massive young audience and showcases short videos that users can view in seconds. It’s important to create concise and eye-catching content to stop people from scrolling past.
TikTok works best for:
- Before and after videos
- Entertaining content
- Quick educational videos
- Office culture videos
Attract More Patients with Simple Dental Marketing Tools
At Dental Intelligence, we help dental practices create lasting relationships with patients, leading to enhanced business growth and overall better dental care. You can use our software to streamline your office’s procedures, including scheduling, reminders, and payments.
Find out how Dental Intelligence can take your practice to the next level. Schedule a demo today!