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How To Nail the Instagram Target Audience for Your Dental Practice

Instagram attracts millions of visitors worldwide, so it’s safe to say this social media platform should be a key part of your marketing strategy. Learn how to reach your target audience.

Dental Intelligence


April 18, 2023

Do you want to start using Instagram? First, you’ll want to target the right audience. Follow these tips to learn more about your Instagram target audience and get started making content they’re sure to love.

Who Are Your Ideal Patients?

Before determining your target audience, you must decide who your ideal patients are and develop a buyer persona for them. To do this, make a list of patient demographic traits that could include:

Next, think about where your patients get their information. Who does your ideal target audience trust? Which other companies do they follow on social media?1 These factors influence buying decisions, so they’re important to consider.

Information sources may include:

Finally, think about your ideal patients’ challenges and pain points. This will help you create targeted content on Instagram that speaks to users’ wants and needs. Challenges you might list include:

Use this information to determine which problems you can help your patients solve. Once you know that, you can create content that resonates on a genuine level with your target audience.

Track Instagram Audience Insights

Instagram provides detailed metrics that tell you whether your content strategy is working or not. Seeing drops in your metrics could mean you have failed to tailor your content for the right audience.

Audience insights to keep an eye on include:

Check Out Your Competitors

If you don’t know who your Instagram target audience is, try checking out your competitors’ social media channels. This can yield valuable data for your Instagram content strategy, such as:

Watching your competitors’ social media feeds is time-consuming, however. Fortunately, you can use analytic tools to harvest this information for you.

Use Hashtags to Find New Audiences

Instagram allows you to search for industry keywords, so take advantage of this feature to help your dental practice discover new audiences to target. Try searching for terms related to services your practice offers, such as teeth whitening or crown repair. You can find more accurate results by including your geographic location with search terms.

Create the Right Content

Now that you’ve learned the type of content your audience prefers, your dental practice is ready to start making Instagram posts. Content that may resonate with your audience could include:

Remember that on Instagram, your practice isn’t limited to still images. Most users will find videos more engaging than basic photos, so try using a mix of both to improve audience engagement levels.

Get Started on Your Instagram Strategy Today

With Dental Intelligence, we offer dental marketing tools to get you started. Our content library includes templates ready for you to use. You can also engage with your prospective patients. Schedule a demo today to see our solution in action.


1 BU College of Communication

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