Social media plays a vital role in how you promote your dental practice online. Regular engagement helps your practice score higher in Google’s algorithm, which means more patients can find you when they search for local dentists. 

Knowing which social media strategies to use is crucial for your community outreach. 

Why Are So Many Dental Practices Active on Facebook, Instagram, and TikTok?

Facebook and Instagram have over 2.5 billion users on their platforms. Your practice can tap into this massive user base of potential patients by creating a professional account and posting to it regularly. These channels allow you to respond directly to individual users or prospective patients who leave comments and questions about your content.

• Facebook lets you share detailed information about your office, post pictures of featured employees, and invite local people to community fundraisers and events. This social media platform also lets you share updates directly with a “timeline” feature that displays at the top of your followers’ feeds. 
• Instagram uses “live sharing” to stream video in real-time to your audience — a practical tool if you want to walk users through your office or run an open Q&A session through your dental social media account.
• TikTok is another popular social media channel among Millennials and Generation Z. This platform encourages short-form content, such as skits, dances, or fast-fact informational videos, which attract a younger demographic.

If you want to shift your dental social media marketing efforts toward a younger target audience, TikTok and Instagram are the best choices. However, you will need to spend time researching the latest online trends to keep your content fresh and engaging.

How Should Your Dental Practice Engage with Users Online?

The quickest way to engage with potential patients online is through comment interaction. If users post feedback on your content, always respond professionally and respectfully.

Suppose you post a link on Facebook to a blog about dental veneers. Some users may have questions about information not included in the blog. You can reply to their comment publicly or send a private message discussing their options and encouraging them to schedule an appointment at your dental office.

You can also share positive patient reviews and testimonials to boost the credibility of your practice online. Some users may not submit reviews over Google, but they might leave short testimonials on your social media profiles, which you can share with others.

Running a contest on social media is a fun way to drive engagement on your profile. For example, you could give away free merchandise or rewards to the first 500 users to like and share your posts. You could also run a random prize lottery for anyone who writes a sentence or two about their oral health routine.

These methods can increase clicks on your profile and encourage more views.

What Are the Benefits of Posting to Your Account Regularly?

Active dental social media profiles receive more impressions and overall engagement than inactive accounts. You can keep your practice’s content toward the top of your followers’ feeds by posting once or twice a day, if not more.

Posting regularly also encourages users to start following your profile. The more followers you have, the better your pay-per-click ads may do on channels like Facebook.

Our Dental Marketing materials provide templates and ideas to help you optimize and target your posts.

What Are Social Media Analytics?

Social media analytics show you how well individual posts perform on your account. You can track the demographics of who views your content and determine if changes are necessary to drive traffic toward your practice. 

These metrics also allow you to view the best time to post content during the day. For instance, your followers may be inactive during regular work hours or late at night, so post during lunch or around dinner for the highest views.

Digital Marketing Solutions That Elevate Your Dental Practice Online

Running your social media profile doesn’t need to distract you from providing outstanding patient care.

At Dental Intelligence, we make it easy to manage social media for dentists like you with modern marketing materials. Schedule a demo of our digital tools for dental practices and learn more about dental social media.

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