Growth is a goal that all dental practices share. But if every office tries to grow, how do you stand out?

If you’re dissatisfied with your practice’s growth in recent years or struggling to keep up with competitors, it’s worth rethinking your marketing strategy. If you want to stand out, you have to practice unique marketing strategies. 

Exploring Dental Intelligence’s dental marketing tools is one way to step up your game.

Unique Strategies To Use When Marketing a Dental Office

While there is a wide range of strategies for marketing a dental office, most practices use the same few approaches. Dental practices forget marketing strategies, and their growth suffers for it. Some unique strategies to use when marketing a dental office include: 

• Winning awards
• Marketing with awards
• Content marketing

Winning Dental Awards

Dental patients seek out dental practices they know they can trust. Traditional marketing materials like brochures and flyers help spread the word about your practice but don’t guarantee quality. 

Awards offer an objective point of view that will build patients’ confidence in your practice. You can apply for awards by searching online for those available in your city or country. You can then nominate yourself, providing evidence of why your practice should win.

Applying to awards frequently increases your chance of winning. Pay close attention to all contest details and submission requirements. 

Marketing With Awards

If you do win an award, congratulations! You have new material for your marketing strategy. Winning any award is affirming and makes your staff feel good, but its real value is its role in your marketing. 

Awards have a significant impact on your dental practice’s reputation. They can only do this if you use them to their fullest extent. 

Advertise Your Win in the Local News

When you win an award, the first thing to do is get the news out there. News outlets only publish very recent information, so submit your press release as soon as possible.

This press release can be more effective than a traditional newspaper ad. It presents celebratory news and confirms your practice’s excellence from an objective standard. 

Announce Your Win on Digitally

Not everyone will read the local paper. You want to cover all your bases, including sharing your win on social media. Crafting unique posts for each platform to announce your win will increase engagement. 

You might consider adding a picture of your staff celebrating to provide a personal touch. You can also add a digital banner to your profile pictures to remind social media users of your practice’s accomplishments.

Your award should be visible on your website’s homepage. Anyone who visits your website will feel encouraged to schedule an appointment with your practice if they see you’ve recently won an award. 

Build Off Your Existing Marketing Plan

Making new marketing efforts doesn’t mean you must erase your existing strategies. If you have promotional materials like brochures, posters, and postcards, update them with your new award. 

Content Marketing 

Content marketing uses website and email marketing to promote your office. In this digital age, it’s essential to have a significant online presence to appeal to search engines. 

Make it Mobile

Many people will view your website through search results on their phones. You don’t want to lose a potential patient because your mobile site is difficult to navigate. 

Even if your website looks sleek and professional on a computer screen, it may appear disorganized on a phone. Make sure your website is mobile friendly.

Use Real Photos

While hiring a photographer to take pictures for your website and email marketing is more costly, the personal touch is worth it. Many dental practices use stock images for their website, which come off as generic and ineffective. 

You can then use the photos for purposes beyond the site. They may come in handy if you need physical marketing materials or ever decide to sell your practice.

Utilize Patient Reviews

Patient reviews can make or break a potential patient’s decision to take their business to your practice. Displaying positive reviews or testimonials from existing patients can strengthen the public’s confidence in your practice enough to boost growth. With Dental Intelligence Online Reviews you can easily ask patients to write a review.

Market Your Dental Practice With Dental Intelligence

When marketing a dental office, it can be difficult to gauge the effectiveness of certain strategies. Content marketing for dentists is important, but how do you know your methods are working? 

With Dental Intelligence’s analytics and engagement tools, you can track results accurately. To learn more about the opportunities for your dental practice with Dental Intelligence, schedule a demo today.