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In today’s digital age, claiming the Google Business Profile for your dental practice isn’t just smart—it’s absolutely necessary. Increasing the strength of your digital footprint and attaining more visibility gives you a valuable edge over the local competition and often results in more qualified leads, conversions, and new patient bookings.
At Dental Intelligence, we help dental professionals drive growth using a combination of expertise, skill, and cutting-edge solutions. Below, we explain why it’s so essential for dentists to maintain a Google My Business profile and how it can benefit your practice.
What Is Google My Business?
A Google Business Profile (GBP) (formerly Google My Business) is the Google Maps image and business description that shows on the search engine results pages (SERPs) when a user searches for your practice name or phrases like “Dentists near me.” This valuable tool allows business owners to manage their online presence effectively and ensures that profile visitors see current contact information.
In addition, it’s much easier to rank at the top of Google SERPs for your GBP than for your actual website. Setting up the page and claiming your business is simple—verification usually takes a few weeks to finalize. It’s one of the best ways to leverage local SEO for dental practices to drive more organic traffic and quality leads.
In addition, you can maximize the benefits from your local SEO (search engine optimization) efforts using tools and software from Dental Intelligence, like our marketing strategies, online review platforms, and Swell integration.
How Does a Google Business Profile Benefit Your Dental Practice?
So, why is it crucial for dentists to actively maintain their Google Business Profile page? Consider the following benefits of using local SEO and GBP to market your practice:
Establishing Trust and Credibility
Your GBP page combines a map, business listing, contact information, photos, and reviews in one place – Google Search and Maps, which undisputedly rules the search engine market with an 85 to 90% share. It shows the general public that you’re a reputable, trustworthy, and credible business.
Increasing Your Online Exposure
When people search for dental services in your local area, they use queries like “dentists near me” or “best cosmetic dentists.” When this occurs, you want them to see your practice first, and managing your GBP is an excellent way to accomplish this. According to a Google My Business study1, the average company obtains 59 actions from its GBP listing every month.
Strengthening Your Local Presence
As a dental professional, your SEO efforts will focus primarily on obtaining local business instead of reaching a nationwide audience. Thus, it’s essential to have a current, accurate, and informative business description on your Google Business Profile, allowing potential patients to contact you immediately when they need your services. Likewise, maintaining this page strengthens your local presence and reassures the public that you’re a legitimate, credible business with a happy and satisfied patient base.
Boosting Leads and Conversions
The goal of SEO is to reach a wider audience, generate more leads, increase conversions, and book new patients. Claiming and managing a GBP listing facilitates your SEO efforts and improves visibility, which means you have more page views, calls, and, ultimately, more business. In fact, 88% of consumers2 will call or visit a company within 24 hours of making a local search on their mobile device.
Managing Your Reputation
Your Google Business Profile also includes an online review section where you can reply to patient feedback. Actively responding to positive and negative reviews is a critical part of effective reputation management. Furthermore, it shows patients you genuinely care about their experience with your practice, establishing trust and credibility.
Actively Communicating and Engaging with Patients
A GBP page also encourages patient engagement and facilitates communication. You can view feedback, respond to reviews, upload photos of your practice, and more. In addition, people can “like” and “follow” your business. Your GBP listing also allows patients to self-schedule appointments from your profile, which improves convenience, efficiency, and patient experience.
Optimize Your Digital Presence and Drive Growth With a GBP Page and the Help of Dental Intelligence
As you can see, the benefits of actively managing your dental practice’s Google Business Profile page are well worth the small investment of time and effort required. At Dental Intelligence, our products and services help dental professionals develop a seamless workflow, increase production, and drive growth.
Check out our Dental Intelligence blog for more tips, like the perfect dental SEO keywords, optimizing marketing strategies, how to monitor key performance metrics, and more. Contact us to schedule a demo of our innovative solutions.
