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How to Create Effective Patient Success Stories to Boost Your Dental Practice

Showcase your services by turning online reviews into success stories. Learn how to boost your dental practice with effective patient success stories.

Dental Intelligence

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April 18, 2023

You want to prove that you have a solid dental practice. You’ve created a solid website, and you provide outstanding care, but it just isn’t enough. Satisfied patients will often leave reviews. Turning those reviews into full-blown patient success stories can take your marketing to the next level.

Why Are Patient Success Stories So Important?

Highlighting patient success stories on your website or social media comes with several benefits:

Tips for Creating Patient Success Stories

Deciding on what stories to use isn’t always easy. There may be countless options, and you need to know how to choose the right ones.

1. Carefully Consider Your Goals

You don’t want to choose stories at random; you want them to support your specific goals. Consider what you’re trying to achieve by telling these patient success stories. Do you want to show how you offer comprehensive medical care? Would you like to highlight your expertise in a certain area? Would you like to emphasize your empathetic service?

Sit down and create a list of your primary goals. Then, sort through stories and find ones that work for your needs.

2. Know Where to Look for Stories

Deciding on your goals is only half the battle; you’ll also need to know where to find stories. There are a couple of places where you can start:

Still need some help? With Dental Intelligence Online Reviews, you make it easy for patients to leave and read reviews, and you can easily track down the right stories.

3. Make Sure You’re Staying Compliant with HIPAA

While you might identify stories you’d like to use, you can’t use them unless you follow HIPAA requirements. You want to make sure you follow all procedures correctly to avoid ethical or legal trouble. You’ll need to ask permission and get a signed agreement from the patient before sharing their story.

How to Write Effective Patient Success Stories

After identifying the stories you want to use, it’s time to create them. You need to make sure these patient success stories are effective, or they won’t work as intended.

Start with interviews. You’ll want to interview the patient and the staff members who helped them, but you may also want to consider interviewing family members. Speak with empathy and treat anyone you’re interviewing with respect. Once the interview is complete, thank them for their time.

Once you’ve collected the information you need, you can start writing. To create effective stories, you should:

Digital Solutions for Your Practice

At Dental Intelligence, we can help you get more online reviews to build strong patient success stories. Reach out to us today to schedule a demo and learn more about our digital tools and services for dental practices.

Resources

1 Forbes

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