Dental care marketing strategies can feel overwhelming when you don’t know where to start. Growing your practice involves many carefully planned campaigns that cater to existing patients and potential new ones. If you want to learn how to attract new patients to your dental practice, we can help you.

At Dental Intelligence, we provide a platform that makes dental patient financing easy, attractive, and intuitive. Our software can set you apart from the competition so you can reach new patients. Continue reading to learn our top tips and tricks for attracting more patients to your practice through financing and other strategies. 

Beat Competitors by Leveraging the Power of Financing

Financing is a powerful dental marketing strategy that improves patient experiences and expands your target audience. Financing allows customers to pay in payment plans over set periods, making your services more affordable to everyone. The simplified payment process we offer at Dental Intelligence through Wisetack allows you to:

• Serve more patients
• Integrate payments within your system
• Contain all patient information in one message
• Offer quick applications without complex paperwork
• Let patients choose between flexible payment options
• Receive payments, even if patients don’t hold up their end
• Offer low APRs and approvals for poor credit scores

With the above benefits, you can attract patients from competing practices with higher fees and complex payment processes. Patients prefer your office when they can easily pay as they go. 

More Tips for Attracting Patients

Aside from offering financing, you can use our extra tips below to learn how to attract new patients to your dental practice. We recommend considering your marketing budget and selecting the items that align best with your goals. 

1. Create Active Social Media Channels

Active social media accounts help you increase brand awareness, reach new audiences, and boost website traffic. We recommend selecting your preferred channels and posting two to three times per week. Be sure to engage with others in the community by sharing posts, commenting, and liking. 

When sharing content, make sure your information is unique, relevant, and engaging. You can try fun YouTube videos interviewing your providers, posts explaining tooth-cleaning techniques, press releases, and more. 

2. Optimize Your Website for Search Engine Results

Search engine optimization (SEO) is critical for all modern businesses. Adjusting your website to meet the current search engine ranking criteria can help you appear at the top of results anytime someone Googles “dentist near me” or “what to do if I have a toothache.” 

We recommend reviewing our resources on SEO best practices to get started. Overall, you want to ensure that your site loads quickly, has simple navigational paths, and includes keywords throughout the content. 

3. Encourage Reviews and Referrals

Positive reviews speak volumes about dental providers and encourage new patients to pick your practice over the others. You can encourage your existing patients to leave reviews by offering incentives like discounts, gifts, and more. 

You can also start a referral campaign. For example, you could offer 15% off cleanings for each friend that a patient recommends to the practice. 

4. Participate in the Community

Community participation helps you build brand awareness and recognition while meeting other industry professionals. We recommend researching any dental conventions or events in your area. If you don’t find any, you could consider throwing your own community event to bring more people into your office. 

5. Curate Quality Content

The more high-quality content you create, the more website traffic you can receive. If you have the time or resources, we recommend starting a blog, webinar series, or newsletter with consistent publications. 

You can write about dental tips, practice news, and more. For example, a blog post titled “How to tell if you have a cavity” could bring in potential toothache patients. 

6. Update Local Listings

Your business likely has a Google business listing, plus additional listings on Yelp and other review websites. You want to ensure that all the information at those sites is correct, so you don’t accidentally deter potential patients. Update the contact numbers, hours, review sites, and descriptions with your newest information. 

7. Use Dental Marketing Tools to Unify Your Strategy

Digital marketing involves juggling many different platforms and tools that can feel overwhelming. At Dental Intelligence, we offer dental marketing tools that unifies the experience and makes finding new patients easy. 

Reach out to us today if you want to learn more about how to attract new patients to your dental practice and schedule a demo with our sales team to view our platform in action. 

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