Brand Style Guide

Typography

The different text sizes used throughout the site.

h1

Heading 1

h2

Heading 2

h3

Heading 3

h4

Heading 4

h5

Heading 5
Large Paragraph

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Paragraph

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Small Paragraph

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Quote
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
body

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Colors

The different colors used throughout the website.

Primary Colors
Secondary Colors
Neutral Colors
Accent Colors

Buttons

The different types of buttons used throughout the website.

Primary

See a Demo

Outline

Button

SmL Primary

Button

SmL Outline

Button

Grids

Different grid layouts to use across your site

4 Grid

3 Grid
2 Grid
2-1 Grid
1-2 Grid

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Text Link

Accessible Modal

When keyboard users tab into modals (like a popup or dialog), focus should remain in that window. This helps prevent users from accidentally moving focus outside the modal without closing it. Users should also be able to use the ESC key to close the modal.

Use the cloneable component below and custom code in the page settings to achieve this. See full documentation on the Webflow Accessibility Checklist.

Open modal 1
Open modal 2